Saturday, February 21, 2009

Advertising in Digital Media for the Younger Generation

*Disclosure: I Work at YouTube*

I was having a conversation with Danny Reed while we were running the town amuck in Washington D.C. The topic of online ads in media came up.

He almost immediately talked about how he hated the pre-rolls on Hulu. That was his first gripe. It sorta surprised me (although I know the vast majority of the population prefer different forms of ads if given the choice in comparison to pre-rolls). I tend to hear from the older crowd (25+) that they're cool with pre-rolls. But the younger generation is WAY too impatient for a 15 second pre-roll.

I wonder if Online Media Distrubutors like YouTube and Hulu will actually let users set preferences to what types of ads they want to see. I guess it will come down to what the average CPM is for each form of advertisement.

Sunday, February 15, 2009

Investing: Stick It Out

It's really easy to pull contributions or money out of investments during a tough economy.

But this presentation is quite convincing in arguing that 'Average Is Not Normal.' Essentially the stock market has averaged around 8-11% annual return. But that doesn't mean every year it has gains like that.

Look at this preso for more info:

Runners High

I love watching KQED. There's always something interesting to watch. I do DVR a few series, one being 'Truly CA.'

The latest episode, Runners High, is a truly inspiring story about an organization called Students Run Oakland (SRO) in which High School kids are trained to run in the Los Angeles Marathon. They get free running shoes to start off in their journey. However the ultimate goal is completing the marathon in Los Angeles. These kids aren't given many opportunities and at the end of the episode you get to see how several of the students progressed beyond High School.

The interesting thing is seeing the diversity of students - both physically and mentally - and how they approached the training. Some were larger, some were smaller. Most were out of shape to begin with. Many people bitched and moaned but were ultimately surprised with how much strain they could put on their body. It's a mental game. The documentary isn't so much about the Marathon as it is an analogy for life. You're gonna be faced with challenges, road blocks and other things in life. It's really about how you handle them, set goals and train your mind to get through them.

I definitely want to train to run a marathon, but start slow.

I know I can run a 5K (a little over 3 miles) in a little over 30 minutes. Next goal will be a 10K. I'll practice on the treadmill. :D

The Trailer

Friday, February 13, 2009

Straight Up Veto Power

Last weekend I was having a conversation at Verde with Adi when he talked about a concept he practices with his straight friends that I found fascinating and might even adapt into my life.

It's the concept of Straight Veto Power. Being a gay man in your 20's is a very difficult balance. You're getting to know yourself, the gay community and often times neglect your straight friends. You always end up doing 'gay things.' So Adi's straighties, once a month, get to veto a gay event that Adi goes to and instead hang out with him.

There may be cases where Adi looks like a flake because he said he would go somewhere but at the last minute gets struck down by the straighties.

I know that it sounds ridiculous having such a need for this power. But as it turns out, the gays like to plan... and plan a lot. We're talking having a calendar booked at least a month in advance. Thus BOOM... VETO POWER comes into play. :D

Naughty at work

Yesterday I had dinner with Nai at work after he got his Lasik check-up from his doctor.

Somehow the topic of people having sex at work came up. All I got to say is that I haven't laughed that hard at dinner with him in a long time. Dude... I miss hanging out with my main straightie.