Another Search Startup: Blekko.com

Blekko is the new search engine in town trying to compete against Google, but uses a bit of human curation. It's funny because that's how search engines originally started out in the '90's. Blekko also has a rival in "Findthebest.com" from a former Doubleclicker, which also uses human curation.

Posted via email from sunset to SUNRISE

Game Changers: Steve Jobs (via Bloomberg)

This is an awesome online video documentary from Bloomberg on Steve Jobs. It's about 45 minutes in length and has has a good amount of interviews from his colleagues thoughout the years. It's also a great history of Apple Computer. Another good history of Apple (and Microsoft) is Pirates of Silicon Valley. That movie made me want to move to Silicon Valley and work in tech. And look at what happened...

It's also a great documentary on business. Has Apple learned from its past mistakes? That question is still up for debate but Apple under Steve Jobs is the best turnaround story of the past decade.

http://www.bloomberg.com/video/63722844/

Posted via email from sunset to SUNRISE

Advertising in Digital Media for the Younger Generation

*Disclosure: I Work at YouTube*

I was having a conversation with Danny Reed while we were running the town amuck in Washington D.C. The topic of online ads in media came up.

He almost immediately talked about how he hated the pre-rolls on Hulu. That was his first gripe. It sorta surprised me (although I know the vast majority of the population prefer different forms of ads if given the choice in comparison to pre-rolls). I tend to hear from the older crowd (25+) that they're cool with pre-rolls. But the younger generation is WAY too impatient for a 15 second pre-roll.

I wonder if Online Media Distrubutors like YouTube and Hulu will actually let users set preferences to what types of ads they want to see. I guess it will come down to what the average CPM is for each form of advertisement.